No. 134

Blog & News

New year, new challenges

Blog & News

No. 134

New year, new challenges

A/B Testing has become an essential strategy for digital marketers looking to maximize the impact of their campaigns on platforms like Google and Meta. This technique allows you to compare different versions of ads or content to identify which ones generate better results, helping you make data-driven decisions and optimize the performance of your advertising investments.
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In an increasingly competitive market, having a strong brand identity is not a luxury, it is a necessity. Elements such as a well-defined brandbook and a professional logo are essential pieces to ensure the consistency and recognition of your brand across all channels. These resources not only reinforce the personality of your business, but also build trust and improve the perception of your target audience.
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Discover the essential steps to transform your idea into a legally constituted business. From defining your unique proposition to registering your company and managing licenses, this guide will help you organize every key aspect to start a successful and professional business. Ideal for those seeking clarity in the process of formalizing and growing your business.
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Local SEO is key to attracting customers near your brick-and-mortar business. Optimizing your online presence on local search engines and platforms can increase your visibility, drive more visitors, and improve your brand reputation. From managing Google My Business to incorporating local keywords, these strategies will help you stand out in your community and increase sales. Learn how to leverage local SEO and attract more customers today!
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Measuring the return on investment (ROI) of your marketing campaigns is crucial to ensure that your efforts are generating positive results for your startup. Knowing your ROI allows you to optimize your strategies, allocate resources efficiently, and demonstrate the value of marketing to stakeholders. In this article, we’ll explore how to calculate the ROI of your marketing campaigns and the tools that can help you in this process.
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The financial sector in Spain is experiencing significant growth, driven by economic recovery, digitalization and innovation in financial services. According to data from the Bank of Spain, in 2022, the total assets of the Spanish financial system reached 3.5 trillion euros, which represents an increase of 5% compared to 2021.
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The aesthetic medicine sector in Spain is experiencing a boom, driven by greater awareness about personal care, active aging and the search for natural beauty. According to data from the Spanish Society of Reconstructive and Aesthetic Plastic Surgery (SECPRE), in 2022 more than 400,000 cosmetic surgery interventions were performed in Spain, 10% more than in 2021.

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