Social media engagement: Strategies to boost your account growth

What is social media engagement?

Social media engagement is the level of interaction an audience has with a brand or account’s content. These interactions can be in the form of likes, comments, shares, saves, and even the number of times someone clicks on a link or views a video. It’s, in essence, a measure of how connected your followers are to your content.

Why is it so important? A high level of engagement not only indicates that your followers are active, but that they are also loyal and interested in what you share. The algorithm of many social networks prioritizes content that generates the most interaction, which means that good engagement can lead to more visibility and growth for your account.

How is engagement measured?

There are several ways to calculate engagement, depending on the platform and type of content. Generally, a simple formula is used:

Total interactions can include likes, comments, shares, clicks, or any other type of engagement that is relevant to your social network.

Keys to increasing engagement on your social networks

While engagement doesn't happen overnight, with a well-planned strategy you can optimize your efforts and see tangible results. Here are some essential keys to growing your account:

Know your audience

The first step to generating engagement is understanding who your followers are. Knowing their interests, problems, and desires will allow you to create relevant content that resonates with them. Use social media analytics tools to gain demographic and behavioral insights.

Create valuable content

Content is the heart of any social media strategy. Make sure you offer value, whether in the form of education, entertainment or inspirationPosts that address your audience’s needs or solve a problem will be more likely to generate engagement.

Use calls to action (CTA)

Don’t be afraid to ask your followers to interact with your content. Calls to action like “Comment with your opinion,” “Share this post if you found it helpful,” or “Like if you agree” can be a great way to encourage engagement.

Promote dialogue

Respond to your followers' comments and messages. Generating an active conversation builds community and shows that you care about what your followers have to say. You can also ask questions in your posts to start the dialogue.

Post regularly

Consistency is key on social media. Keep a consistent posting schedule to ensure you're always present in your followers' feeds. However, it's not just about quantity; quality is equally important.

Take advantage of visual content

Social media is a visual platform, and engaging content tends to generate more engagement. Use high-quality images, videos, infographics, and other visual elements to capture your audience's attention.

Conduct raffles or contests

An effective way to increase interaction is to organize contests or rafflesBy asking your followers to comment, tag friends, or share your content to participate, you can increase both your engagement and your follower base.

Take advantage of stories and live videos

The stories Stories and live videos create a sense of urgency because they are time-sensitive. This encourages your followers to interact in the moment. Use stories to share exclusive content, behind-the-scenes or promotions, and live videos to answer questions in real time.

Collaborate with influencers or like-minded brands

Strategic collaborations can expand your reach and attract a new audience. influencers or partnerships with complementary brands can boost your visibility and, in turn, improve your engagement.

Use strategic hashtags

Hashtags remain a powerful tool to increase the visibility of your content. Make sure to use relevant and niche hashtags that will connect with your audience and increase your chances of being discovered by new users.