In this edition of Holdmin Magazine, we talk with Sergio Ramos, Director of Innovation at ASITUR, to address a question that many SMEs ask themselves: how to start innovating without the challenge seeming disproportionate?
With over 25 years of senior management experience, Sergio shares a clear and pragmatic vision: innovation is neither disorganized creativity nor grandiose projects, but rather methodology, strategic alignment, and a focus on real results. And today, the most accessible starting point is generative artificial intelligence.
In the interview we cover:
Why generative AI can be the most realistic boost for SMEs.
The most common mistakes when trying to innovate without a solid foundation.
The importance of leadership and the involvement of key areas.
How to move from “we’ll do it later” to integrating innovation into business objectives.
Why the real risk is not using AI, but falling behind.
The conversation leaves a powerful idea: innovating is not about digitizing what already exists, it is about rethinking processes to generate tangible competitive advantages. And, above all, understanding that the cost of not innovating can be much greater than that of trying.
If you want to delve deeper into the strategic keys and lessons shared in this conversation, download the full interview.
Download the full interview.
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