AI Act: what your company is already required to do today
Article 4 AI training has been in effect since February 2025. What changes on August 2, 2026 is not the obligation: it is that enforcement begins. Impact assessment, enforceable evidence, penalties, and schedule.
2026 Content Trends for Businesses
The year authenticity becomes a competitive advantage. Seven trends with measurement, a playbook, and a 90-day roadmap. Producing is no longer difficult; standing out, however, is.
Culture without manuals
Beyond the rhetoric: how company culture is built.
From Innovation to Results: Keys to Innovating From Within
Innovation isn't about infinite resources, but about taking the right first step.
How much does it cost to hire globally?
Salary is only part of the equation when hiring global talent: training, culture, and the competitiveness of each country determine the true “cost” of talent. Below is a summarized overview by country based on data from Deel, Statista, and Bloomberg Línea (2025).
How to Ensure Consent in Your Marketing Campaigns and Avoid Penalties
If you want your digital marketing strategies to be effective and secure, you need to ensure they comply with data protection regulations. In this guide, we explain the key points to avoid penalties and send email marketing without legal risks.
Brompton in the Spanish market
Brompton is one of the world's best-selling urban bicycle brands. Made in the UK, they sell folding urban bikes with a very distinctive design, although most of their popularity is due to their ease of storage and transport.
How to work digital marketing in the medical/aesthetic sector
The aesthetic medicine sector in Spain is experiencing a boom, driven by greater awareness about personal care, active aging and the search for natural beauty. According to data from the Spanish Society of Reconstructive and Aesthetic Plastic Surgery (SECPRE), in 2022 more than 400,000 cosmetic surgery interventions were performed in Spain, 10% more than in 2021.
The secrets of the Google algorithm
Last May, the world of technology and marketing began to revolutionize. Rumors grew and frenetic activity multiplied in offices around the world. The cause? The leak of 2,500 internal Google documents that revealed details about the data collected by the company and its possible use in the search ranking algorithm. This confidential information, related to the Content Warehouse API, has exposed secrets about how Google handles and prioritizes data in its systems, causing a significant stir among SEO and digital marketing specialists.
Marketing Strategy for My News
MyNews was born in April 1995 to develop the MyNews Online project, the first personalized electronic newspaper created in Europe. The service portfolio has been evolving towards pressclipping, knowledge management and data analysis.