Author: Carolina Vallejos

Build a brand, not a business.

Why is branding essential for your business to stand out?

Nowadays, it's not enough to sell a product or service: true success lies in creating an entire brand identity. The difference? While companies can survive by offering solutions similar to those of their competitors, brands build strong relationships, generate memorable experiences, and retain long-term customers. From our perspective as a marketing and business expansion agency and consultancy, we want to share the key points for your business to evolve and become a recognized brand.

Responsive Web Design: Essential for a Modern and Functional Website

In a world where more than 60% of web traffic comes from mobile devices, having a responsive web design is no longer an option, but a necessity. A responsive website guarantees a fluid and professional user experience on any screen, optimizing navigation and improving the perception of your brand. In addition, it helps reduce the bounce rate and increases the chances of conversion, key factors for the digital success of any business.

A/B Testing: How to optimize Google and Meta campaigns to improve results

A/B Testing has become an essential strategy for digital marketers looking to maximize the impact of their campaigns on platforms like Google and Meta. This technique allows you to compare different versions of ads or content to identify which ones generate better results, helping you make data-driven decisions and optimize the performance of your advertising investments.

Brandbook and Logo: Keys to a Solid Visual Identity

In an increasingly competitive market, having a strong brand identity is not a luxury, it is a necessity. Elements such as a well-defined brandbook and a professional logo are essential pieces to ensure the consistency and recognition of your brand across all channels. These resources not only reinforce the personality of your business, but also build trust and improve the perception of your target audience.

How to legalize your business and start it successfully

Discover the essential steps to transform your idea into a legally constituted business. From defining your unique proposition to registering your company and managing licenses, this guide will help you organize every key aspect to start a successful and professional business. Ideal for those seeking clarity in the process of formalizing and growing your business.

Social media engagement: Strategies to boost your account growth

In the digital age, social media has transformed the way businesses interact with their customers. It's no longer just about having followers, but how those followers interact with your content. This is what we call engagement.

Local SEO: Keys to Attracting Nearby Customers.

Local SEO is key to attracting customers near your brick-and-mortar business. Optimizing your online presence on local search engines and platforms can increase your visibility, drive more visitors, and improve your brand reputation. From managing Google My Business to incorporating local keywords, these strategies will help you stand out in your community and increase sales. Learn how to leverage local SEO and attract more customers today!

How to boost your company's profile internally and externally

Your brand’s verbal identity is key to achieving this. In this video, Nina Gomez, a senior member of the Holdmin team, will guide you step-by-step through the process of building and refining this identity, ensuring that your brand speaks with clarity, coherence and personality.

How to measure the ROI of your Marketing campaigns: Methods and Tools

Measuring the return on investment (ROI) of your marketing campaigns is crucial to ensure that your efforts are generating positive results for your startup. Knowing your ROI allows you to optimize your strategies, allocate resources efficiently, and demonstrate the value of marketing to stakeholders. In this article, we’ll explore how to calculate the ROI of your marketing campaigns and the tools that can help you in this process.

Aristocrazy Digitization

We digitized the sale of Aristocrazy products and created a two-year marketing strategy to maximize the return on investment of the online sales channel. Currently, 37% of the brand's total sales come from the online channel.