A report for marketing leaders.
OVERCOMMITTED
Discover why marketing teams are stretched thin, what's really worrying European CEOs, and how to rethink the model to restore marketing's focus to leadership.
The bad news? Marketing is at its limit. The good news?
There are real strategies to regain focus and redesign the structure.
76%
of leaders have experienced burnout in the last year.
2/3
Teams claim to have poorly defined roles and poorly distributed tasks.
60%
70%
To understand why this happens, we surveyed marketing leaders from companies of all sizes and industries.
We wanted to discover what is blocking them and, above all, how they can free yourself from that chronic overload.
If you've ever felt like your team is overwhelmed (spoiler: it is), this report is for you.
We also explore how AI is changing the game, where marketing leaders are looking to gain efficiency, and what changes are key to getting out of survival mode and back to doing impactful work.
If you're wondering how marketing should work from now on, Here the answers begin.
How are they solving it? companies that do move forward?
María Serrano, CMO at a B2B technology scale-up, tells us how he managed to reduce his team's operational load by 35% through a process redesign and a leaner yet focused structure.
Carlos Ortega, Marketing Director of a financial services firm, explains how they integrated AI into their daily workflow to automate reporting, optimize campaign production, and regain time to think.
Not everything is theory. Here you'll see how those who dared to change the model are doing it.
