Sana Digital Clinic is an App that allows you to schedule online sessions with different specialists in different medical branches.
Sana Digital Clinic developed a prototype App for Android devices to be able to launch its MVP on the market and test the reception of the platform, starting by offering psychologists in which clients could find psychologists with specialists in that branch.
The collaboration between Holdmin and Sana Digital Clinic began in 2018, where an advertising study needed to be carried out on in which countries, for which searches and on which channels the app made for Android could be advertised to verify the promotion costs.
Once the KPIs were verified, an MVP study was carried out to improve the Android app and create the IOS app and booking web version to improve the product.
Once the MVP was completed, a marketing strategy was carried out in which it was possible to lower the CPL and CPA of a 48% with the improvements made and the finished product.
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