Brompton is one of the best-selling urban bicycle brands in the world. Made in Britain, they market folding urban bicycles with a very characteristic design, although most of their popularity is due to their ease of storage and transportation.
This well-known brand faced the challenge of entering the Spanish market and knew that the best way to do so was through the digital channel.
We carry out a marketing plan for Brompton, starting with the market study in which we analyze its sector and its competition and design a comprehensive brand positioning strategy to enter the Spanish market.
We are in charge of consolidating the brand in the Spanish market as well as positioning its website among the first results on Google.
We managed to increase sales of Brompton bicycles in Spain until it was the country with the most sales in 2016.
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