MARKETING

Marketing Strategy for MyNews

MyNews was born in April 1995 to develop the MyNews Online project, the first personalized electronic newspaper created in Europe. The service portfolio has been evolving towards pressclipping, knowledge management and data analysis.

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INTRODUCTION

First we started with the redesign and development of the website, we dedicated ourselves to the creation and implementation of a positioning and reputation strategy for the business.

What did we do in this sense?
Generate a brand reputation in the online channel to be able to position it in Google for several languages, add elements to the website to make it more usable and attractive, for example, creating quality content, improving the responsive version of the website and its optimization onsite.

The result of all these actions was the generation of a solid reputation for the firm in the online field.

DEVELOPMENT

Several sections of the website were redesigned to better adapt to mobile devices.

Re-design and development of a multilingual website with a friendly design and a new modernized graphic line.

  • Study of company marketing results to improve results:
  • Initial audit to see the state of the market and its starting point.
  • Creation of KPIs in real-time dashboards for measuring the different channels
  • Management and optimization of SEM campaigns in Google Ads and Social Media
  • Increase in online traffic
  • ROI improvement

The team behind the project

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Toni Masero

CEO

I really enjoy working with innovative early-stage companies, experiencing the rush of startup, helping ideas grow and bringing them to life.
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Nina Gomez

Team Director

I focus on helping Startups, since I love being part of their path to success. I love taking on challenges and overcoming them. Have a coffee and tell me?

work hard,

have fun

make history

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The most awarded global marketing agency of the last year.

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