Day: August 27, 2024

How to measure the ROI of your Marketing campaigns: Methods and Tools

Measuring the return on investment (ROI) of your marketing campaigns is crucial to ensure that your efforts are generating positive results for your startup. Knowing your ROI allows you to optimize your strategies, allocate resources efficiently, and demonstrate the value of marketing to stakeholders. In this article, we’ll explore how to calculate the ROI of your marketing campaigns and the tools that can help you in this process.