Practical advice for digital traffickers who want to run campaigns this summer

The advertising policies of the META AND GOOGLE platforms have been undergoing modifications, and not only in terms of policy but also in the interface. Therefore, these adjustments are preventing many of the campaigns from getting off the ground. That is to say, that they are staying in review processes or are even being rejected. Many of them, because we are ignoring the new advertising policies instituted in June 2023. So that this does not happen and the client is not affected by the viralization of their campaigns, we must introduce ourselves into this. 2)

Another fundamental point: the percentage of economic resources that you are going to invest in each campaign. The increases of today to have those scopes of the month of April and February of this same year, have increased by up to 15% in the real months: which would be: January, February, March and April. This would be outside the months of "Systems moments": May, October, November and December. But the real months like: July, August and September, increase by 15%, so you have to comment on it to have a slightly higher budget.

The world of digital marketing is constantly evolving and it is crucial to stay up to date to ensure the success of your advertising campaigns. This summer, there are a few important things digital traffickers need to keep in mind to maximize results and avoid setbacks. Here are some practical tips to help you have an effective approach this season.

1. Stay up to date with the advertising policies of the leading platforms: Both META and Google have implemented changes to their advertising policies, as well as the user interface. These changes may affect the approval of your campaigns, resulting in delays or even rejection. It is essential that you become familiar with the new advertising policies that were implemented in June 2023. Staying informed about these updates will help you avoid problems and ensure that your campaigns run smoothly.
2. Adjust your budget appropriately: It is important to take into account the percentage of financial resources that you allocate to each campaign. In recent months, costs have increased to 15% to reach the levels of scope that were obtained in previous months, such as April and February of this year. These increases are especially evident during “real” months like January, February, March, and April, excluding “Systems moments” months like May, October, November, and December. During the summer months, such as July, August and September, an increase of 15% in costs is expected. Therefore, it is crucial to consider this when planning your budget and making sure you have enough financial resources to support your campaigns.
3. Focus on optimizing your campaigns: Competition in the digital advertising space is intense during the summer. To stand out and get optimal results, it is essential to optimize your campaigns efficiently. This involves regularly monitoring the data, adjusting and refining your strategies based on the results obtained. Pay attention to key metrics like ROI, conversion rate, and audience engagement. Use analytics tools to gain valuable insights and make timely adjustments that boost the performance of your campaigns.
4. Consider seasonal trends: Summer is a time when people are more active outdoors, traveling, and enjoying seasonal activities. Take advantage of these seasonal trends and tailor your campaigns to align with the interests and needs of your target audience during the summer. Use images, colors, and messages that evoke a feeling of summer and vacation to capture the attention of your audience and generate more interest in your products or services.
5. Don't neglect targeting and personalization: As digital advertising platforms become more sophisticated, it's critical that you adjust your targeting and personalization approach. Use the available targeting tools to target your ads to specific audiences who are most likely to be interested in your products or services during the summer. Also, consider tailoring your advertising messages to make them relevant and engaging for each segment of your target audience.

In short, running successful summer ad campaigns requires staying on top of updated advertising policies, adjusting your budget accordingly, optimizing your strategies, taking advantage of seasonal trends, and personalizing your messaging. By following these practical tips, you will be able to make the most of your efforts as a digital trafficker and achieve positive results during this summer season.