{"id":2521,"date":"2024-09-10T15:06:19","date_gmt":"2024-09-10T15:06:19","guid":{"rendered":"https:\/\/holdmin.com\/?p=2521"},"modified":"2024-10-01T16:31:18","modified_gmt":"2024-10-01T16:31:18","slug":"lcomo-potenciar-el-perfil-de-tu-marca","status":"publish","type":"post","link":"https:\/\/holdmin.com\/en\/lcomo-potenciar-el-perfil-de-tu-marca\/","title":{"rendered":"How to boost your company&#039;s profile internally and externally"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"2521\" class=\"elementor elementor-2521\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2abbb64f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2abbb64f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4747af3a\" data-id=\"4747af3a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0a2bced elementor-widget elementor-widget-heading\" data-id=\"0a2bced\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is verbal identity and why is it so relevant?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-85afb1e elementor-widget elementor-widget-text-editor\" data-id=\"85afb1e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Verbal identity encompasses all aspects related to the way your brand communicates, from the tone and style of its messages to the communication territory in which it operates. It&#039;s not just about what you say, but how you say it. A well-defined verbal identity not only reinforces your brand image, but also generates trust and recognition among your audience, both internal and external.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6fe61b6 elementor-widget elementor-widget-video\" data-id=\"6fe61b6\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/holdmin.com\/directorios\/manual_de_comunicacion.mp4\" controls=\"\" preload=\"metadata\" controlslist=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32ed5c0 elementor-widget elementor-widget-heading\" data-id=\"32ed5c0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Key elements for an effective verbal identity\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19da567 elementor-widget elementor-widget-text-editor\" data-id=\"19da567\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To define your brand&#039;s verbal identity, it is essential to take into account the following components:<\/p><ul><li><strong>Tone and style:<\/strong> These are the pillars on which your brand voice is built. The tone can vary depending on the situation, but the style must be consistent and aligned with your company&#039;s values and personality.<\/li><\/ul><p>\u00a0<\/p><ul><li><strong>Communication territory:<\/strong> This concept refers to the topics and areas that your brand feels comfortable and capable of speaking about. Defining it clearly helps maintain coherence and prevents your communication from becoming scattered.<\/li><\/ul><p>\u00a0<\/p><ul><li><strong>Adaptation according to objective, audience and medium:<\/strong> Effective communication is not one-size-fits-all; it must be tailored to the context. It is critical to tailor your message so that it resonates most effectively based on the objective (inform, persuade, build loyalty), the audience you are targeting (customers, employees, partners) and the communication medium you are using (social media, email, website).<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7835b4d elementor-widget elementor-widget-heading\" data-id=\"7835b4d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Benefits of a well-defined verbal identity\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57a018f elementor-widget elementor-widget-text-editor\" data-id=\"57a018f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Implementing a strong verbal identity brings multiple benefits. Internally, it fosters cohesion and understanding within your team, ensuring everyone shares a consistent vision and communication style. Externally, it helps your brand stand out in a saturated market, creating a stronger bond with your customers and greater loyalty to your company.<\/p><div>\u00a0<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-622033a elementor-widget elementor-widget-heading\" data-id=\"622033a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Our conclusions: The power of words in your brand\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-175a086 elementor-widget elementor-widget-text-editor\" data-id=\"175a086\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ultimately, the way you communicate can be the difference between a brand that gets lost in the noise and one that really leaves a mark. We invite you not to miss this video with Nina Gomez, where you will get valuable ideas and practical tools to strengthen your brand&#039;s verbal identity. It&#039;s time to give your communication a new boost!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Your brand\u2019s verbal identity is key to achieving this. In this video, Nina Gomez, a senior member of the Holdmin team, will guide you step-by-step through the process of building and refining this identity, ensuring that your brand speaks with clarity, coherence and personality.<\/p>","protected":false},"author":3,"featured_media":2563,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[14,1],"tags":[24],"class_list":["post-2521","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-noticias","tag-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>C\u00f3mo potenciar el perfil de tu empresa interna y externamente\u200b - Holdmin \u00ae<\/title>\n<meta name=\"description\" content=\"Se dieron a conocer algunos documentos internos de Google con un sinf\u00edn de atributos sobre c\u00f3mo funciona su algoritmo SEO.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/holdmin.com\/en\/lcomo-potenciar-el-perfil-de-tu-marca\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo potenciar el perfil de tu empresa interna y externamente\u200b - 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