{"id":2298,"date":"2024-07-17T08:07:39","date_gmt":"2024-07-17T08:07:39","guid":{"rendered":"https:\/\/holdmin.com\/?p=2298"},"modified":"2024-08-01T14:18:13","modified_gmt":"2024-08-01T14:18:13","slug":"lanzamiento-de-sana-al-mercado-digit","status":"publish","type":"post","link":"https:\/\/holdmin.com\/en\/lanzamiento-de-sana-al-mercado-digit\/","title":{"rendered":"Launch of Sana to the digital market"},"content":{"rendered":"
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MARKETING<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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We launched the market <\/span>Sana Digital Clinic<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Sana Digital Clinic is an App that allows you to schedule online sessions with different specialists in different medical branches.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"sana\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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INTRODUCTION<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Sana Digital Clinic developed a prototype App for Android devices to be able to launch its MVP on the market and test the reception of the platform, starting by offering psychologists in which clients could find psychologists with specialists in that branch.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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COOPERATION WITH HOLDMIN<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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The collaboration between Holdmin and Sana Digital Clinic began in 2018, where an advertising study needed to be carried out on in which countries, for which searches and on which channels the app made for Android could be advertised to verify the promotion costs.<\/span><\/p>\n

Once the KPIs were verified, an MVP study was carried out to improve the Android app and create the IOS app and booking web version to improve the product.<\/span><\/p>\n

Once the MVP was completed, a marketing strategy was carried out in which it was possible to lower the CPL and CPA of a 48% with the improvements made and the finished product.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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The team behind the project<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Toni Masero<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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CEO<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\tI really enjoy working with innovative early-stage companies, experiencing the rush of startup, helping ideas grow and bringing them to life.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Captura\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Alejandro Utrera<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Designer<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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As a design and technology enthusiast and professional, I bring ideas and creative thinking to each project.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Sana Digital Clinic developed a prototype App for Android devices to be able to launch its MVP on the market and test the reception of the platform, starting by offering psychologists in which clients could find psychologists with specialists in that branch.<\/p>","protected":false},"author":3,"featured_media":2382,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[22],"tags":[24],"class_list":["post-2298","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-casos-de-exito","tag-marketing"],"yoast_head":"\nLanzamiento de Sana al mercado digital - Holdmin \u00ae<\/title>\n<meta name=\"robots\" content=\"noindex, nofollow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lanzamiento de Sana al mercado digital - Holdmin \u00ae\" \/>\n<meta property=\"og:description\" content=\"Sana Digital Clinic desarrollo una App prototipo para dispositivos Android para poder lanzar al mercado su MVP y testear la acogida de la plataforma empezando ofertando psicologos en la que los clientes pod\u00edan psic\u00f3logos con especialistas de esa rama.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/holdmin.com\/en\/lanzamiento-de-sana-al-mercado-digit\/\" \/>\n<meta property=\"og:site_name\" content=\"Holdmin \u00ae\" \/>\n<meta property=\"article:published_time\" content=\"2024-07-17T08:07:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-01T14:18:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/holdmin.com\/wp-content\/uploads\/2024\/07\/sana-ok-.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Carolina Vallejos\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Carolina Vallejos\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/holdmin.com\/lanzamiento-de-sana-al-mercado-digit\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/holdmin.com\/lanzamiento-de-sana-al-mercado-digit\/\"},\"author\":{\"name\":\"Carolina Vallejos\",\"@id\":\"https:\/\/holdmin.com\/#\/schema\/person\/d6d9e7f80684b480be845da7598d2d0f\"},\"headline\":\"Lanzamiento de Sana al mercado digital\",\"datePublished\":\"2024-07-17T08:07:39+00:00\",\"dateModified\":\"2024-08-01T14:18:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/holdmin.com\/lanzamiento-de-sana-al-mercado-digit\/\"},\"wordCount\":248,\"publisher\":{\"@id\":\"https:\/\/holdmin.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/holdmin.com\/lanzamiento-de-sana-al-mercado-digit\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/holdmin.com\/wp-content\/uploads\/2024\/07\/sana-ok-.jpg\",\"keywords\":[\"Marketing\"],\"articleSection\":[\"Casos de \u00c9xito\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/holdmin.com\/lanzamiento-de-sana-al-mercado-digit\/\",\"url\":\"https:\/\/holdmin.com\/lanzamiento-de-sana-al-mercado-digit\/\",\"name\":\"Lanzamiento de Sana al mercado digital - 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