{"id":1688,"date":"2023-10-24T16:12:17","date_gmt":"2023-10-24T16:12:17","guid":{"rendered":"https:\/\/holdmin.com\/?p=1688"},"modified":"2023-10-24T16:16:41","modified_gmt":"2023-10-24T16:16:41","slug":"estrategia-de-marketing-para-my-news","status":"publish","type":"post","link":"https:\/\/holdmin.com\/en\/estrategia-de-marketing-para-my-news\/","title":{"rendered":"Marketing Strategy for My News"},"content":{"rendered":"
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MARKETING<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Marketing Strategy for <\/span>MyNews<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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MyNews was born in April 1995 to develop the MyNews Online project, the first personalized electronic newspaper created in Europe. The service portfolio has been evolving towards pressclipping, knowledge management and data analysis.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"cropped-Disen\u0303o-sin-ti\u0301tulo-6\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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INTRODUCTION<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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First we started with the redesign and development of the website, we dedicated ourselves to the creation and implementation of a positioning and reputation strategy for the business.<\/p>

What did we do in this sense?
<\/b> Generate a brand reputation in the online channel to be able to position it in Google for several languages, add elements to the website to make it more usable and attractive, for example, creating quality content, improving the responsive version of the website and its optimization onsite.<\/p>

The result of all these actions was the generation of a solid reputation for the firm in the online field.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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DEVELOPMENT<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Several sections of the website were redesigned to better adapt to mobile devices.<\/p>

Re-design and development of a multilingual website with a friendly design and a new modernized graphic line.<\/p>

  • Study of company marketing results to improve results:<\/li>
  • Initial audit to see the state of the market and its starting point.<\/li>
  • Creation of KPIs in real-time dashboards for measuring the different channels<\/li>
  • Management and optimization of SEM campaigns in Google Ads and Social Media<\/li>
  • Increase in online traffic<\/li>
  • ROI improvement<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    The team behind the project<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"TONI_MG_2330-ovng4ctlq4lbgev9q3qe7secvrmynbpvy3y02e42e2.jpg\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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    Toni Masero<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    CEO<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    \n\t\t\t\t\t\t\t\t\tI really enjoy working with innovative early-stage companies, experiencing the rush of startup, helping ideas grow and bringing them to life.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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    Nina Gomez<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Team Director<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    \n\t\t\t\t\t\t\t\t\tI focus on helping Startups, since I love being part of their path to success. I love taking on challenges and overcoming them. Have a coffee and tell me?\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

    MyNews was born in April 1995 to develop the MyNews Online project, the first personalized electronic newspaper created in Europe. The service portfolio has been evolving towards pressclipping, knowledge management and data analysis.<\/p>","protected":false},"author":1,"featured_media":1690,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[22],"tags":[24],"class_list":["post-1688","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-casos-de-exito","tag-marketing"],"yoast_head":"\nEstrategia de Marketing para My News - Holdmin \u00ae<\/title>\n<meta name=\"robots\" content=\"noindex, nofollow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Estrategia de Marketing para My News - Holdmin \u00ae\" \/>\n<meta property=\"og:description\" content=\"MyNews naci\u00f3 en abril de 1995 para desarrollar el proyecto MyNews Online, el primer diario electr\u00f3nico personalizado creado en Europa. 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